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Marketing B.S. (on-campus)
Year 1: Fall Semester
| Course | Title | Credits | LE |
|---|---|---|---|
| CA 1020 | Spreadsheet Applications | 3 | |
| COMP 1011 | Composition I | 3 | COMM |
| MATH 1031 | College Algebra | 3 | MTH |
| PSY 1001 | General Psychology | 3 | HBSS |
| UMC 1200 | Introdction to University Life | 2 | CT |
| Term credits | 14 |
Year 1: Spring Semester
| Course | Title | Credits | LE |
|---|---|---|---|
| COMM 1101 | Public Speaking | 3 | COMM |
| COMP 1013 | Composition II | 3 | COMM |
| MATH 1150 | Introduction to Statistics | 3 | MTH |
| LE | Goal 2 - Critical Thinking | 1 | CT |
| LE | Goal 7 - Human Diversity | 3 | HDIV |
| LE | Goal 8 - Global Perspective | 3 | GP |
| Term credits | 16 |
Year 2: Fall Semester
| Course | Title | Credits | LE |
|---|---|---|---|
| ACCT 2101 | Principles of Accounting I | 3 | |
| ECON 2101 | Microeconomics | 3 | HBSS |
| MKTG 2200 | Personal Selling | 3 | |
| LE | Goal 6 - Hum: Arts/Lit/Phil | 3 | HUM |
| LE | Goal 9 - Eth/Civic Responsblty | 3 | ECR |
| Term credits | 15 |
Year 2: Spring Semester
| Course | Title | Credits | LE |
|---|---|---|---|
| ACCT 2102 | Principles of Accounting II | 3 | |
| ECON 2102 | Macroeconomics | 3 | HBSS |
| MGMT 3200 | Principles of Management | 3 | |
| LE | Goal 3b - Physical Science | 4 | PHY |
| LE | Goal 6 - Hum: Arts/Lit/Phil | 3 | HUM |
| Term credits | 16 |
Year 3: Fall Semester
| Course | Title | Credits | LE |
|---|---|---|---|
| FIN 3100 | Managerial Finance | 3 | |
| GBUS 3107 | Legal Environment in Business | 3 | |
| MKTG 3300 | Principles of Marketing | 3 | |
| LE | Goal 3a - Biological Science | 4 | BIO |
| LE | Goal 10 - People/Environment | 3 | PE |
| Term credits | 16 |
Year 3: Spring Semester
| Course | Title | Credits | LE |
|---|---|---|---|
| COMM 3008 | Business Writing | 3 | |
| GBUS 3100 | Career & Professional Development | 1 | |
| GBUS 3500 | Business Ethics | 3 | |
| ITM 3020 | Introduction to Management Information Systems | 3 | |
| Elective | 3 | ||
| Term credits | 13 | ||
Year 3: Summer Semester
| Course | Title | Credits | LE |
|---|---|---|---|
| MKTG 3900 | Internship | 3 | |
| Term credits | 3 |
Year 4: Fall Semester
| Course | Title | Credits | LE |
|---|---|---|---|
| COMM 4000 | News and Social Media Communication | 3 | |
| MKTG 3250 | Integrated Marketing Communication | 3 | |
| MKTG 3310 | Consumer Behavior | 3 | |
| MKTG 3400 | Marketing Research | 3 | |
| SRM 3006 | Sport Marketing and Communication | 3 | |
| Term credits | 15 |
Year 4: Spring Semester
| Course | Title | Credits | LE |
|---|---|---|---|
| IBUS 3360 | International Marketing | 3 | |
| MKTG 3230 | Digital Marketing | 3 | |
| MKTG 3700 | Branding & Design | 3 | |
| MKTG 4800 | Marketing Strategies | 3 | |
| Term credits | 12 |
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Marketing B.S. (online)
Year 1: Fall Semester
| Course | Title | Credits | LE |
|---|---|---|---|
| CA 1020 | Spreadsheet Applications | 3 | |
| COMP 1011 | Composition I | 3 | COMM |
| GBUS 1005 | Orientation to Online Learning | 1 | |
| MATH 1031 | College Algebra | 3 | MTH |
| MKTG 2200 | Personal Selling | 3 | |
| PSY 1001 | General Psychology | 3 | HBSS |
| Term credits | 16 |
Year 1: Spring Semester
| Course | Title | Credits | LE |
|---|---|---|---|
| CA 1040 | Web Site Development | 3 | |
| COMP 1013 | Composition II | 3 | COMM |
| MATH 1150 | Introduction to Statistics | 3 | MTH |
| LE | Goal 7 - Human Diversity | 3 | HDIV |
| LE | Goal 8 - Global Perspective | 3 | GP |
| Term credits | 15 |
Year 2: Fall Semester
| Course | Title | Credits | LE |
|---|---|---|---|
| ACCT 2101 | Principles of Accounting I | 3 | |
| ECON 2101 | Microeconomics | 3 | HBSS |
| MGMT 3200 | Principles of Management | 3 | |
| MKTG 3300 | Principles of Marketing | 3 | |
| LE | Goal 3a - Biological Science | 4 | BIO |
| Term credits | 16 |
Year 2: Spring Semester
| Course | Title | Credits | LE |
|---|---|---|---|
| ACCT 2102 | Principles of Accounting II | 3 | |
| COMM 3008 | Business Writing | 3 | |
| ECON 2102 | Macroeconomics | 3 | HBSS |
| LE | Goal 3b - Physical Science, Goal 10 - People/Environment | 4 | PHY, PE |
| LE | Goal 6 - Hum: Arts/Lit/Phil | 3 | HUM |
| Term credits | 16 |
Year 3: Fall Semester
| Course | Title | Credits | LE |
|---|---|---|---|
| COMM 1101 | Public Speaking | 3 | COMM |
| FIN 3100 | Managerial Finance | 3 | |
| ITM 3020 | Introduction to Management Information Systems | 3 | |
| MKTG 3250 | Integrated Marketing Communication | 3 | |
| Elective | 3 | ||
| Term credits | 15 | ||
Year 3: Spring Semester
| Course | Title | Credits | LE |
|---|---|---|---|
| GBUS 3100 | Career & Professional Development | 1 | |
| GBUS 3500 | Business Ethics | 3 | |
| MKTG 3700 | Branding & Design | 3 | |
| LE | Goal 6 - Hum: Arts/Lit/Phil | 3 | HUM |
| LE | Goal 9 - Eth/Civic Responsblty | 3 | ECR |
| Elective | 2 | ||
| Term credits | 15 | ||
Year 4: Fall Semester
| Course | Title | Credits | LE |
|---|---|---|---|
| GBUS 3107 | Legal Environment in Business | 3 | |
| MGMT 3600 | Change, Creativity, and Innovation Management | 3 | |
| MKTG 3310 | Consumer Behavior | 3 | |
| MKTG 3400 | Marketing Research | 3 | |
| Elective | 3 | ||
| Term credits | 15 | ||
Year 4: Spring Semester
| Course | Title | Credits | LE |
|---|---|---|---|
| IBUS 3360 | International Marketing | 3 | |
| MKTG 3230 | Digital Marketing | 3 | |
| MKTG 4100 | Retail Management | 3 | |
| MKTG 4800 | Marketing Strategies | 3 | |
| Term credits | 12 |