Campus
College
Carlson School of Management
Sample Plan – Printable Format
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Marketing B.S.B.
Year 1: Fall Semester
| Course | Title | Credits | LE |
Freshman Composition | 4 | ||
| BA 1011 | Leading Self & Teams | 2 | |
| BA 1021 | Design Your Life | 1 | |
| ECON 1165 | Business Economics | 4 | SocS |
| BA 2551 | Business Statistics in R | 4 | Mth |
| Term credits | 15 |
Year 1: Spring Semester
| Course | Title | Credits | LE |
| LE | Physical Sciences | 4 | PHY |
| BA 2062 | Impact Lab Problem Solving | 2 | |
| BA 2021 | Design Your Career | 1 | |
| BA 2005 | Business Ethics, Corporate Responsibility & Sustainability | 3 | Civ |
| BA 2051 | Modeling Business Scenarios in Excel | 2 | |
| ACCT 2051 | Introduction to Financial Reporting | 4 | |
| Term credits | 16 |
Year 2: Fall Semester
| Course | Title | Credits | LE |
| BA 3051 | Data-Driven Business Decisions | 3 | |
| BA 3001 | Race, Power, and Justice in Business | 3 | RPJ |
| MKTG 3001 | Principles of Marketing | 3 | |
| ACCT 3001 | Strategic Management Accounting | 3 | |
| IDSC 3001 | Information Systems & Digital Transformations | 3 | |
| Term credits | 15 |
Year 2: Spring Semester
| Course | Title | Credits | LE |
| BA 3062 | Impact Lab in Action | 2 | |
| SCO 3001 | Sustainable Supply Chain and Operations | 3 | |
| MGMT 3004 | Strategic Management | 3 | |
| FINA 3001 | Finance Fundamentals | 3 | |
| HRIR 3021 | Human Capital Management | 3 | |
| Term credits | 14 |
Year 3: Fall Semester
| Course | Title | Credits | LE |
| MKTG 3011 | Marketing Research | 4 | |
| MKTG 3041 | Buyer Behavior | 4 | |
| LE | Writing Intensive - Lower Division | 3 | WI |
| BA 3551 | Business Analytics | 3 | |
| Term credits | 14 |
Year 3: Spring Semester
| Course | Title | Credits | LE |
| MKTG 4031 | Sales Management | 4 | |
| LE | Environment | 3 | Env |
| BA 3033W | Business Communication | 3 | WI |
January Term Abroad | 3 | ||
| LE | Global Perspectives | 3 | GP |
| Term credits | 16 |
Year 4: Fall Semester
| Course | Title | Credits | LE |
| MKTG 4051 | Advertising and Promotion | 4 | |
| MKTG 4072 | Marketing-in-Action: Marketing Practicum | 4 | |
| LE | Biological Sciences | 4 | BIO |
| LE | Historical Perspectives | 3 | His |
| Term credits | 15 |
Year 4: Spring Semester
| Course | Title | Credits | LE |
| MKTG 4081W | Marketing Strategy | 4 | WI |
| LE | Literature | 3 | Ltr |
| Elective | 2 | ||
| LE | Writing Intensive - Lower Division | 3 | WI |
| LE | Arts/Humanities | 3 | AH |
| Term credits | 15 |
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Integrated BS in Business/Master in HRIR
Year 1: Fall Semester
| Course | Title | Credits | LE |
| Freshman Composition | 4 | ||
| BA 1011 | Leading Self & Teams | 2 | |
| BA 1021 | Design Your Life | 1 | |
| ECON 1165 | Business Economics | 4 | SocS |
| BA 2551 | Business Statistics in R | 4 | Mth |
| Term credits | 15 | ||
Year 1: Spring Semester
| Course | Title | Credits | LE |
| BA 2021 | Design Your Career | 1 | |
| BA 2005 | Business Ethics, Corporate Responsibility & Sustainability | 3 | Civ |
| BA 2062 | Impact Lab Problem Solving | 2 | |
| LE | Environment, Physical Sciences | 4 | Env, PHY |
| ACCT 2051 | Introduction to Financial Reporting | 4 | |
| BA 2051 | Modeling Business Scenarios in Excel | 2 | |
| Term credits | 16 |
Year 2: Fall Semester
| Course | Title | Credits | LE |
| Elective | 2 | ||
| BA 3051 | Data-Driven Business Decisions | 3 | |
| BA 3001 | Race, Power, and Justice in Business | 3 | RPJ |
| MKTG 3001 | Principles of Marketing | 3 | |
| ACCT 3001 | Strategic Management Accounting | 3 | |
| IDSC 3001 | Information Systems & Digital Transformation | 3 | |
| Term credits | 17 | ||
Year 2: Spring Semester
| Course | Title | Credits | LE |
| LE | Biological Sciences | 4 | BIO |
| BA 3062 | Impact Lab in Action | 2 | |
| SCO 3001 | Sustainable Supply Chain and Operations | 3 | |
| MGMT 3004 | Strategic Management | 3 | |
| FINA 3001 | Finance Fundamentals | 3 | |
| HRIR 3021 | Human Capital Management | 3 | |
| Term credits | 18 |
Year 3: Fall Semester
| Course | Title | Credits | LE |
| MKTG 3011 | Marketing Research | 4 | |
| MKTG 3041 | Buyer Behavior | 4 | |
| BA 3551 | Business Analytics | 3 | |
| LE | Literature | 3 | Ltr |
| LE | Global Perspectives, Historical Perspectives | 3 | GP, His |
| Term credits | 17 |
Year 3: Spring Semester
| Course | Title | Credits | LE |
| MKTG 4051 | Advertising and Promotion | 4 | |
| MKTG 4074 | Data-Driven Marketing | 4 | |
| BA 3033W | Business Communication | 3 | WI |
| January Term Abroad | 3 | ||
| Term credits | 14 | ||
Year 4: Fall Semester
| Course | Title | Credits | LE |
| HRIR 6301 | Organizational Staffing and Employee Development | 3 | |
| HRIR 6001 | Business Principles for the HRIR Professional | 4 | |
| HRIR 6111 | Using Data and Metrics in Human Resources and Industrial Relations | 4 | |
| HRIR 6305 | Organizational Staffing and Employee Development Practicum | 1 | |
| MKTG 4082W | Brand Management | 4 | WI |
| Term credits | 16 |
Year 4: Spring Semester
| Course | Title | Credits | LE |
| HRIR 6701 | Labor Relations and Collective Bargaining | 3 | |
| HRIR 6501 | Compensation and Benefits | 3 | |
| HRIR 6505 | Compensation and Benefits Practicum | 1 | |
| MKTG 4081W | Marketing Strategy | 4 | WI |
| LE | Arts/Humanities, Writing Intensive - Lower Division | 3 | AH, WI |
| Term credits | 14 |